My Players Love This App and My Casino Gets the Credit
My Players Love This App and My Casino Gets the Credit
And a bonus: recurring revenue
By Larry Pelzer, Director, Business Development Casino Markets
Playport Gaming’s new smart phone app for Class II digital games is ground-breaking. And here’s the good news for tribal casino operators: this is not another social casino, but truly new Class II mobile technology. This app is the face of a real money, mobile, wagering and marketing software platform that fulfills all tribal regulatory, accounting, security and auditing requirements and can be implemented NOW, to drive new revenue NOW.
Playport’s technology innovation is on-property sale and redemption of live draw bingo games using casino guest’s smartphones and the patented Playport mobile application.
Playport is a closed loop system, with all games purchased and all prizes paid on tribal lands. It integrated seamlessly into our existing POS system. Winning tickets are validated, and prizes awarded at the casino using the same system used to manage other gaming transactions, which means it also easily integrates into a club player loyalty program.
“Up Your Mobile App Game” to Capture More Share of Wallet
The Playport mobile app is completely flexible to adapt to any casino branding strategy. It can easily integrate into your casino’s existing mobile app to “energize” it with exciting new games delivering real chances to win big money, or, it can even be your mobile app. You will gain more mobile device/app share of mind (and share of wallet) with fun, casino-branded, instant-win, smart phone games players are already familiar with from lottery scratch ticket purchases.
That’s because national studies show that tribal casino customers are 200% more likely to buy games at retail stores than any other product sold at retail. With Playport, those popular retail-sold games are now part of your casino’s game portfolio and offer new reasons for players to spend their gaming dollars in your casino. We also think the Playport app, coupled with your targeted marketing plans, should drive additional property visits by your customers to cash-in winning game tickets.
Why Do Players Love It?
These games are fun! Early player favorites include Alien Hunt, Winning Deal, Lanterns of Luck and Jackpot Hunter. But because the games are offered through the player’s phone and not an on-floor EGM, there is literally no limit to future Playport game themes, play styles, pay tables, or denominations. With a vast library of existing instant games to choose from, your players will love shopping on their phones to find the games that fit their personality and play style, while offering a chance at a real money instant win
And players get more points, too; your loyalty program points. That’s right, your players can receive your casino’s loyalty program points for game purchases. They can even buy games using your casino’s loyalty program points.
Playport facilitates conversion of your customers from “pure social casino play for virtual money” on their phones to “a chance to win real money” on their phones; offline, anywhere, anytime, and under our casino’s brand. And, under your brand, you get all the credit. “Thank you for all the great new games!” is a frequent player comment since the platform launched in April of this year.
Get More from Your Marketing Dollars
Here’s the fun part. The Playport instant-win game technology for smartphones allows tribal casinos to deliver casino-branded games, conduct surveys, launch remarketing campaigns, and send targeted “in-app” push notifications. But that’s not all. We can also easily send broad push notifications about casino-branded games that build on common marketing opportunities like seasonal games (Halloween Cash, Major League Moolah), and casino focus-area games like Buffet Bucks or Tee Off to Win.
The Playport platform lets you get creative with integrated support of your current player marketing campaigns/events, too. Tying Playport’s instant-win Bingo game to your Bingo event series in the casino, or Concert Cash to our upcoming Tribute Concert are easy extensions…
Playport’s platform flexibility will allow us to include the offer of exciting prizes from national brand partners, too. Auto manufacturers, beverage companies, golf/tennis equipment companies, and boat/wave-runner/RV manufacturers could all be partners to leverage in the app with Playport games; you’re only limited by your imaginations. Combine Playport’s fast refresh game platform and your casino marketers’ imaginations, and you’ll get powerful new tactics to support and promote any casino marketing program with real money smartphone games.
And once things are really rolling, you’ll get better data-driven insight into your customers’ preferences. Playport’s smart phone platform allows for collection of player contact information, demographic and geographic data points, and specific player purchase characteristics. Couple these insights with targeted “in-app” push notifications and we’ll truly begin to approach an almost 1-to-1 target marketing sophistication.
Playport leverages your substantial loyalty program investment, and your casino marketing campaign budget. The instant-win games are built-in to your website and existing mobile app. So bottom line, we built a new revenue stream that required no new games on the floor. That’s right, no footprint or banking issues to impact your current game layout. But how about budget impact? Playport came through there, too, with minimal set up and implementation expense
And, if implementation of such innovative technology seems daunting, rest easy. The launch of the app was simply flawless. We’re calling Playport’s game launch planning and execution the new “gold standard” for casino game launches going forward.
Visit www.playport.com to learn more, or download a demo version of Playport to your phone from the Apple or Google app stores by using the keyword search “playport.”