Playport is a patented mobile application, using smart phone shopping technology similar to Amazon and iTunes, to facilitate purchase of new style instant win games, using the lottery retailer’s existing POS system and requiring no additional capital expense.
Playport allows lotteries and retailers a “cord cutting” option, making instant win games economically and operationally possible for lotteries. Playport eliminates the high cost of ordering and managing inventory of a large number of printed game tickets and the challenge of displaying a large number of games and extra hardware, without cluttering the retail space.
Playport provides retailers with the tools to fundamentally change how the sales and marketing of instant win and progressive games is conducted and their relationship with players.
Playport may be custom-branded to align with the lottery’s marketing strategy and provides the opportunity for:
Custom branded games
Co-branded game themes to appeal to a large variety of consumer brands and content providers, including the offer of exciting prizes from national brands
Fast and frequent refreshment of new games to fulfill any game marketing opportunity
By digitizing the play experience, Playport allows for collection of player contact information, demographic, geographic and purchase characteristics and the opportunity to conduct surveys, remarketing campaigns and introduce retailer-branded games and promotions.