Playport provides tribal casinos the ability to sell new-style class II games that mimic those lottery and charitable games successfully sold by retail based gaming operators. Playport supports casino sale of hundreds of play styles that are new to the casino floor yet already popular among casino customers.
National studies show that tribal casino customers are 200% more likely to buy games at retail stores than any other product sold at retail. With Playport, popular retail sold games become part of the casino game portfolio and offer new reasons for players to spend their gaming dollars in casinos.
Playport provides casinos with the tools to fundamentally change how the sales and marketing of instant win and progressive games is conducted and their relationship with players.
Playport may be custom-branded to align with the casino’s marketing strategy and provides the opportunity for:
Custom branded games
Co-branded game themes to appeal to a large variety of consumer brands and content providers, including the offer of exciting prizes from national brands
Fast and frequent refreshment of new games to fulfill any game marketing opportunity
By digitizing the play experience, Playport allows for collection of player contact information, demographic, geographic and purchase characteristics and the opportunity to conduct surveys, remarketing campaigns and introduce casino-branded games and promotions.